Government of India
dcdi[hyphen]bang[at]dcmsme[dot]gov[dot]in | 080-231515 81/82/83

Marketing Assistance & Technology Up-gradation Scheme in MSMEs

Upto Rs. 2.25 Lakh reimbursement for participating in International Fairs

Components of MATU Scheme

1. Domestic Trade Fairs / Exhibitions

2. International Trade Fairs / Exhibitions 

3. BarCode 

4. Vendor Development Programmes

5. International / National Workshop on Marketing / Public Procurement / Packaging


(i) To encourage manufacturing Micro and Small Enterprises (MSEs) in their efforts of tapping and developing domestic / overseas markets as well as adoption of the Bar Coding on products.

(ii) To facilitate marketing linkages especially in the view of Public Procurement Policy for MSEs Order 2012.

(iii) To create consciousness and to educate the MSMEs by organising International & National Workshop/ Seminar on marketing /packaging/topics relevant to MSME sector.

Domestic Fairs / Exhibitions

a. Selection of Domestic Trade Fair/Exhibition and MSEs: By three member Committee as per the guidelines.

b. Financial Assistance to MSEs:

S.No. Eligible items Scale of assistance
1 Space Rent charges 80% of space rent paid for General category units and 100% for SC/ST/women/NER/PH units limited to Rs.20,000/- or actual whichever is less. The space rent will subject to maximum booth/stall size of 6 Sq. Mtrs. or minimum booth/stall size provided by the fair organiser. (In case of technology trade fair/exhibition, maximum limit of space rent charges will be Rs.50,000/- in place of Rs.20,000/-)
2 Contingency expenditure (include travel, publicity and freight). 100% of Contingency expenditure for all categories of units subject to maximum Rs.10,000/- or actual, whichever is less (travel expenditure for one representative from each participating unit).

The entrepreneur would be allowed reimbursement under the scheme for maximum of 2 (two) events in a year.

International Trade Fairs / Exhibitions:

a. Selection of International Trade Fair/Exhibition: International Trade Fairs/Exhibitions will be finalised by Office of DC (MSME).

b. Selection of MSEs for International Fairs/Exhibitions:: An MSE may apply online/ in prescribed application format (or system in place), at least two months advance. The MSEs would be recommended by the three members Committee for approval of the O/o DC (MSME). The offer for participation will be available on first come first served basis.

c. Financial Assistance to MSEs:

S.No. Eligible items Scale of assistance
1 Space Rent 80% of the space rent for General Category units whereas 100% for SC/ST/Women/NER units subject to maximum Rs.1.00 lakh or actual rent paid, whichever is less. The space rent will subject to maximum booth/stall size of 6 Sq. Mtrs. or minimum booth/stall size provided by concerned Indian trade bodies (e.g. ITPO, FIEO etc.) or the Fair Organiser.
2 Air fare 100% of the economy class air fare for all categories of units subject to maximum Rs.1.25 lakh or actual air fare paid, whichever is less (for one representative from each participating enterprise).

Assistance shall be available for travel by one permanent employee/director/partner/proprietor of the participating unit.

Reimbursement on obtaining Bar code:

Financial Assistance to MSEs:: Providing 75% of one time registration fee and Annual recurring fee (for first three years) paid by MSEs to GS1 India. The claim may be submitted in prescribed format (or system in place).

Who can apply? 

The applicant Micro/Small Enterprise should suitably be registered through Udyog Aadhaar Memorandum (UAM) for availing financial benefits.

Vendor Development Programmes:

a. Vendor Development Programmes will be organised by MSME-Development Institutes.

(i) State level Vendor Development Programme: These programmes will primarily focus Vendor-Vendee match making between MSMEs and CPSUs located in the State & other procuring agencies. The duration of these programmes will be one day.

(ii) National Level Vendor Development Programme:: These programmes will focus on organizing Industrial Exhibition cum Buyer-Seller Meet with an objective of providing opportunity for MSME to display their products and competencies where as large buyer to display their product/services requirements. The participants will be nation wide. The duration of programme will be 2-3 days. MSMEs would be allowed to participate in these programmes convergence with PSUs/State Governments etc.

Scheme Guidelines:

Performance / Achievements: